Coates’ vision is to be the market leader in safe, smart and sustainable equipment solutions.
Growth
- Drive market penetration across our targeted customer segments
- Acceleration of specialist services
- Drive product performance strategy
People and culture
- Deliver a culture of improved safety, performance and accountability
- Shift our capability to deliver customer solutions
- Develop and empower strong and accountable leaders
- Embed a growth mindset and results focus across our culture
- Recognise and reward performance
Customer focused operations
- Know our customers and deliver value above expectations
- Listen to and act on customer feedback
- Differentiate through personalised customer experiences
- Focus on the moments that matter for our customers
- Build consistent and seamless systems across the end-to-end customer journey
Market leading equipment solutions
- Drive asset utilisation to best practice benchmarks
- Effective and efficient fulfilment including service operations and transport
- Enhanced capital asset allocation across categories and specialist services
- Take the market leading position in digital capability
- Support our customers to connect with us through technology and innovation